Lisa Westerman - ReMax Professional Associates


Selling a home may prove to be an uphill climb. Fortunately, if you craft a home selling strategy, you can eliminate guesswork throughout the property selling cycle.

A home selling plan is a must-have, and perhaps it is easy to understand why. This strategy enables you to prepare for potential hurdles you may encounter as you promote your residence to buyers, review an offer to purchase and perform other house selling tasks. Plus, if you allocate time and resources to develop an effective strategy, you could streamline the process of selling your residence.

There are several things you can do to ensure your home selling strategy will deliver the best-possible results. Now, let's take a look at three tips to help you craft a top-notch house selling plan.

1. Analyze Your Home

What you originally paid for your house is unlikely to match your home's current value. Luckily, there are various assessments you can use to evaluate all areas of your residence.

A home inspection enables you to identify any underlying house issues and correct such problems before you list your residence. Or, you can always hire a home appraiser who can give you a property valuation.

When it comes to selling a home, it helps to prepare as much as you can. If you conduct a home inspection and appraisal, you could gain valuable insights so you can set a competitive initial asking price for your residence.

2. Upgrade Your House's Interior and Exterior

Your home may have flaws, but you can address these issues right away. By doing so, you could make your house an attractive option to buyers.

Clean each room of your house. Also, eliminate clutter so you can show off the full size of your house.

In addition, mow the lawn and perform other home exterior updates. If you boost your house's curb appeal, you may be able to differentiate your residence from the competition – something that could result in a quick, profitable home selling experience.

3. Collaborate with a Real Estate Agent

A real estate agent understands what it takes to develop a house selling strategy. Thus, he or she can help you craft a home selling strategy and put this plan into action in no time at all.

Typically, a real estate agent meets with a house seller and learns about this individual's property selling goals. A real estate agent next creates a plan designed to help a seller quickly achieve the optimal results.

A real estate agent offers plenty of guidance throughout the house selling journey too. Therefore, if you are unsure about how to showcase your residence to potential buyers, a real estate agent can deliver support. On the other hand, if you are uncertain about whether to accept or reject an offer to purchase your home, a real estate agent can provide an honest, unbiased recommendation.

Use the aforementioned tips, and you can instantly create and implement a successful home selling strategy.


Adding a quality home to the real estate market offers no guarantees. And if you fail to set a competitive initial asking price for your residence, your home may linger on the housing market for many weeks or months. Fortunately, we're here to teach you about the real estate sector and ensure you can use your home's initial asking price to differentiate your residence from the competition.

Now, let's take a look at three tips to help you establish the right price for your house prior to listing your residence.

1. Analyze the Housing Market

The housing market is tough to navigate, particularly for a seller who wants to separate his or her residence from the crowd. Thankfully, an informed home seller can review housing market data and use this information to establish a price range for his or her house.

A home seller who assesses the real estate sector can differentiate a buyer's market from a seller's one. This seller will collect and analyze housing market data related to the prices of recently sold residences and how long these houses were listed before they sold. Then, this seller can determine whether he or she is preparing to enter a buyer's or seller's market.

2. Conduct a Home Inspection and Appraisal

Although a home inspection usually is requested by a buyer after a seller accepts an offer to purchase, it may be beneficial for a seller to conduct an inspection before listing a home. An inspection enables a seller to identify problem areas in a residence. As a result, a seller can use an inspection report to prioritize home improvement projects, complete home repairs and boost the value of his or her house.

A home appraisal also may prove to be exceedingly valuable to a seller. In fact, an appraisal provides a seller with a property valuation that he or she can use to establish a competitive initial home asking price.

3. Hire a Real Estate Agent

There is no telling how homebuyers will respond to a new house that becomes available. Lucky for you, a real estate agent can help you plan ahead to list your house and ensure you can establish a competitive price for your home from day one of the property selling journey.

A real estate agent is an expert resource that you can leverage when you sell your house. He or she can help you review housing market data from a variety of sources. Furthermore, a real estate agent can put you in touch with the top home inspectors and appraisers. Perhaps best of all, a real estate agent takes the guesswork out of pricing a house and will help you set an initial home asking price that matches buyers' expectations.

When it comes to selling your house and maximizing its value, there is no need to work alone. If you hire a real estate agent today, you can get the help you need to showcase your residence to prospective buyers and boost the likelihood of a profitable home sale.


As a home seller, it is important to do everything possible to generate interest in your residence. That way, it won't take long to start receiving offers to purchase after you list your home.

There are many signs that homebuyers may soon submit offers to purchase your residence, and these signs include:

1. Buyers are setting up home showings.

Even a single home showing is a positive sign for a home seller. And if you find that buyers are submitting regular requests to view your residence, it may be only a matter of time before you receive many offers to purchase your house.

Typically, it helps to be flexible when you sell your house. If you make it simple for buyers to view your house at their convenience, you may increase the likelihood that the right buyer will check out your home and submit an offer to buy it.

2. The same buyers have viewed your house multiple times.

An interested homebuyer may request to view your house more than once. In this instance, you may receive an offer to purchase from this buyer sooner rather than later.

As always, it pays to accommodate as many home showing requests as possible. If you make it easy for a buyer to view your residence multiple times, you can help him or her make an informed decision about whether to submit an offer to purchase your home.

3. Buyers have lots of questions about your house.

A home showing gives property buyers an opportunity to check out your house in-person. It also may lead these buyers to reach out to you for additional information about your home.

Remember, you should be ready to provide homebuyers with as much information as you can about your residence. If you offer homebuyers the information they request, you can help them determine whether your house is the right choice based on their individual needs.

For home sellers who want to go above and beyond the call of duty to stir up interest in a house, it may be beneficial to hire a real estate agent. In fact, a real estate agent will help a seller navigate the property selling journey and achieve the optimal results.

First, a real estate agent will meet with a house seller and set the stage for a successful property selling experience. He or she will offer insights into the local housing market and help a seller establish a competitive price for a residence. Then, a real estate agent will schedule house showings and open house events. And if a seller receives an offer to purchase, a real estate agent can recommend whether this individual should accept, decline or counter the proposal.

Want to streamline the house selling journey? Work with a real estate agent – you'll be happy you did. If you employ a real estate agent, you can get the help you need to showcase your residence to potential buyers and maximize your house sale earnings.


If you plan to list your house in the foreseeable future, you should do everything possible to differentiate your residence from the competition. That way, you can show homebuyers exactly what your house has to offer and increase the likelihood of a fast, profitable home sale.

Now, let's take a look at three tips to help you optimize your home's potential.

1. Boost Your House's Curb Appeal

Your house's curb appeal may dictate how quickly your residence sells. If you allocate time and resources to transform your home's exterior from drab to fab, you may be able to reap the benefits of a speedy home sale.

Mow the lawn, trim the hedges and perform other home exterior upgrades. By doing so, you can take your house's curb appeal to new heights.

Also, if you need assistance with home exterior projects, you can reach out to local home improvement professionals. Contractors are available in cities and towns nationwide, and these professionals can help you enhance your house's curb appeal in no time at all.

2. Remove Clutter

Clutter is an eyesore that home sellers need to eliminate. Because if your home is overloaded with antiques, decorations and other items, it may be tough for homebuyers to envision what life may be like if they purchase your residence.

If you own lots of items but want to keep these belongings, there is no need to worry. You can always rent a storage unit where you can store various items until your house sells. Or, you can contact family members and friends to find out if they can store some of your belongings for the time being.

On the other hand, if you want to get rid of assorted items, you can host a yard sale or sell items online. This will enable you to simultaneously remove clutter from your house and earn extra cash.

3. Conduct a Home Inspection

Identifying home problems sometimes can be difficult. Luckily, home inspectors are available who can analyze your residence and offer valuable property insights.

Typically, a home inspector will review your residence over the course of a few hours. The inspector then will provide you with an inspection report that details his or her findings. If you analyze the inspection report closely, you can gain comprehensive insights into your house's strengths and weaknesses and prioritize home improvements.

If you need help finding a home inspector or completing other home selling tasks, you may want to hire a real estate agent as well. A real estate agent will help you revamp your house both inside and out and ensure your residence stands out to property buyers. Perhaps best of all, a real estate agent is happy to respond to any of your home selling concerns and questions, at any time.

Maximize your house's potential – use the aforementioned tips, and you can update your residence and differentiate your home from the competition.


Tired of living in the big city? No worries, as there is plenty of demand for residences in cities across the United States.

As a home seller, it is important to learn about a city's housing market. By doing so, you can understand what to expect before you list your property.

Ultimately, selling a home in the city can be a quick and simple process. Here are three tips to ensure you can add your residence to a city's real estate market and maximize the value of your house.

1. Check Out Comparable Residences That Are Currently Available

How does your home stack up against other houses in a particular city? Review comparable homes that are currently available, and you may be able to find ways to differentiate your residence from the competition.

Remember, an informed home seller understands the ins and outs of the local housing market. This individual will learn about his or her property's strengths and weaknesses, and as a result, discover ways to transform assorted home weaknesses into strengths.

Emphasize your city home's interior and exterior as you search for ways to enhance your residence. A clean, uncluttered home interior will make it easy for homebuyers to envision what life would be like if they purchase your house. Meanwhile, a dazzling home exterior will ensure your residence can make an unforgettable first impression on homebuyers.

2. Establish a Competitive Price for Your House

A competitive price can make a world of difference for home sellers in a big city. In fact, a home seller who prices his or her city home aggressively from the get-go may be able to streamline the home selling process.

To determine a fair price for a city residence, assess the prices of recently sold houses in your city. This housing market data will help you determine whether the current real estate market favors homebuyers or home sellers.

Also, don't forget to complete a home appraisal. This home evaluation will enable you to receive expert insights into problem areas throughout your home that you can correct before you list your residence.

3. Collaborate with a Real Estate Agent

A real estate agent is happy to serve home sellers in any way possible. This real estate professional knows what it takes to sell a city home and will allocate the necessary time and resources to promote your residence to the right groups of homebuyers.

With a real estate agent at your side, you should have no trouble stirring up plenty of interest in your city home. A real estate agent will set up home showings and open houses, promote your residence on social media and much more. Perhaps best of all, this real estate professional will respond to your home selling queries at any time.

Don't leave anything to chance as you prepare to sell your city home. Use these home selling tips, and you can increase the likelihood that you'll be able to maximize the value of your residence.